Positioning HD Law as the UK's leading voice on car finance redress

When the much-anticipated Financial Conduct Authority (FCA) redress scheme was announced, the market was instantly flooded with noise from aggressive claims management companies.

HD Law instructed Lewis Lowery Communications on a high-impact short-term newsjacking brief to cut through the chaos and establish director Kevin Durkin as the UK’s leading authority on consumer redress.

Rather than competing with claims management companies, our campaign sought to demonstrate HD Law's legal expertise while reinforcing its role as a genuine champion for consumers.

In a fast-moving national news story, this campaign was won entirely on speed, short-notice execution and precision newsjacking by a team of former award-winning journalists.

The Ex-Journalist Advantage

As a team of former journalists, we know exactly how modern newsrooms operate, how tight their deadlines are and precisely what producers need during a breaking story. We didn't waste time pitching abstract ideas, instead, we anticipated the media’s exact requirements and moved swiftly to match their pace.

Because we understand the language of news and maintain personal media contacts across the country, we ensured HD Law bypassed the usual gatekeepers to become the media’s very first call the second the announcement was made and expert reaction was needed.

High-Impact, Reactive Execution

We built a reactive media strategy centered on the breaking updates from the FCA. Operating at short notice, we translated complex, fast-evolving legal developments into sharp, plain-English commentary that journalists could pull instantly for their deadlines.

Because we moved faster than the competition, we secured a consistent stream of top-tier media opportunities that transformed a short-term brief into a dominant national thought leadership campaign.

The Results

We secured widespread, high-profile national and international media coverage across more than 40 leading outlets, including:

• Live National Broadcast: Rapid-turnaround bookings resulted in Kevin Durkin being interviewed on BBC Breakfast and Sky News, alongside prominent live slots on BBC Radio 5 Live’s Wake Up to Money, BBC Radio Scotland, and BBC Radio Ulster.
• National Print and Online: Blanket coverage and expert commentary quoted extensively across the Daily Mail, This is Money, Yahoo, MSN Sky News Money Blog and key legal and financial trade publications.

By leveraging our newsroom background to deliver exactly what the media needed, when they needed it, Lewis Lowery Communications successfully elevated HD Law above the crowded claims market. In doing so we cemented them as the most trusted, recognisable name in the UK’s car finance debate.

This high-impact thought leadership campaign has positioned HD Law as one of the most trusted and authoritative names in the UK's car finance compensation debate.

Kevin’s expert analysis continues to be quoted, with national media regularly seeking his perspective on what new developments mean for millions of motorists and whether they delivered fair redress.

Lewis Lowery Communications